SSL certificates
– attract new customers
by offering better customer protection

VISIBLY
TRUST–
WORTHY

Find out everything you
need to know about it here.

Products from industry
leaders GeoTrust and Symantec.

ONLINE TRANSACTIONS
UP TO1
ACTIVATION
SSL CERTIFICATE
MORE TRUST
= MORE CUSTOMERS

+27%

Why an SSL certificate?

Imagine that you are running an online shop. Your friends and acquaintances will buy from you because they know you and are sure they can trust you. To everyone else visiting your shop – and that's a lot of people – you are a complete stranger. Neutral, recognized website verification tells your visitors that they can be sure your site is authentic and offers verified security. In other words, you are someone they can trust.

Green is preferable

89% of visitors prefer websites that have the green address bar when it's time to enter their credit card number.2

89%

Installing an EV-SSL certificate is a must for any online shop operator – and an investment that will pay off handsomely.

Phishing attacks (2015)

Small businesses are especially susceptible to identity theft and suffer major damage to their reputations.3

43%
22%
35%
  • 1–250 employees
  • 251–2500 employees
  • 2500 + employees

Aborted online purchases

One in two online customers has aborted a purchasing transaction because they didn't trust the website.4

50%

An SSL certificate offers this 50% of customers the confidence they are seeking in terms of your website's security.

1Results from a survey in the US with 800 respondents conducted by the Symantec Corporation – January 2015
2US online customer survey by IpSOS in October 2015 3Symantec .cloud, SRL 4Survey conducted by Econsultancy

Benefits of an SSL certificate

Show you are real

Visitors know at a glance that your company is legitimate, giving them a sense of security.

Prevent phishing

The SSL certificate shows new or very cautious visitors that your website is not fake.

More success

The SSL certificate with Extended Validation (EV) results in more traffic, purchases and registrations thanks to the visible security it offers.

Strengthen your brand

Extended Validation adds an extra level of quality to your brand's online platform because it's already the standard among professionals.

Speed and security combined

Powerful, fast 256-bit SSL encryption is so fast that your website will load at the usual speed.

Preferential treatment by Google

Improve your Google ranking by as much as 5%: better rankings in search engine results will attract more visitors to your website, translating into more interactions and sales transactions.

SSL certificate types
at a glance

FreeSSL

  • SSL encryption

Organization Validation (OV)

Extended Validation (EV)

  • SSL encryption
  • Validated authenticity
    for the website

Organization
Validation (OV)

A seal indicates that the company and website have been validated by the certification authority.

  • Immediately builds trust in your website and company
  • More registrations, inquiries and reservations
CLICK ON THE SEAL
Show seal
CLICK ON THE SEAL
GeoTrust
Symantec

Extended
Validation (EV)

A green address bar and seal in the browser shows that the company and its website have received the highest level of validation from the certification authority.

  • Fewer aborted purchases
  • Immediately builds trust in your website and company
  • Trust in the payment options
  • More orders or reservations
CLICK THE GREEN BROWSER BAR
CLICK ON THE SEAL
CLICK THE GREEN BROWSER BAR
CLICK ON THE SEAL
Show seal
Show browser seal
GeoTrust
Symantec

How does company
validation work?

GeoTrust and Symantec are neutral bodies that verify the websites and companies operating them to ensure their authenticity and trustworthiness. If all criteria are met, the body issues a certificate that website operators can present on their websites.

Lisa wants to show visitors to her online shop that they can trust her
GeoTrust/Symantec validates Lisa's shop.
The visitor sees a seal verifying the authenticity of the website

«The only way to demonstrate to visitors that they are at the real Circus Knie Shop website, and not at some impostor site, is by using an SSL certificate. This allows the customer to independently verify that the site they are visiting is authentic.»

«Our trust and tax clients place the highest importance on an environment of confidentiality and security. We want to be able to demonstrate these values to our clients on our website as well – the trustworthiness of Stieger Treuhand AG must be unmistakably evident from the outset.»

«Our customers need to be able to trust us in every way. That naturally includes protected data transmission to enable secure online work.»

Franco Knie Junior

www.knie.ch

Andreas Meile

www.stieger-treuhand.ch

Anna Lukas

www.strickcafe.ch

6 Offerings from the two
leading SSL providers

GeoTrust belongs to Symantec, the largest and best-known provider of SSL certificates. GeoTrust certificates are therefore commonly recognized all over the world. This means that most of your website visitors will recognize this brand and therefore trust your website. We particularly recommend GeoTrust for sole proprietors or small and medium-sized companies.

True
Business ID
True
Business ID EV
True Business ID
Wildcard

GeoTrust

True Business ID

99.00
CHF/year
Suitable for
  • Service providers
  • Software and web service providers
Main features
  • 1 domain included
  • USD 1,250,000 warranty
  • Trust seal
  • Organization validation
Visual indicators
GeoTrust seal with domain check on your website
SSL encryption
label

GeoTrust

True Business ID EV

199.00
CHF/year
Suitable for
  • Online shops and web payments
  • Online registrations
Main features
  • 1 domain included
  • USD 1,500,000 warranty
  • Trust seal
  • Extended Validation
  • Clearly identifiable company
  • Green address bar
Visual indicators
GeoTrust seal with domain check on your website
Prominent green address label in the browser bar – with your company details and a detailed validation confirmation

GeoTrust

True Business ID Wildcard

399.00
CHF/year
Suitable for
  • Large companies
  • Media platforms
Main features
  • Unlimited subdomains
  • USD 1,250,000 warranty
  • Trust seal
  • Organization validation
Visual indicators
GeoTrust seal with domain check on your website
SSL encryption
label

Symantec is the world's largest and best-known provider of SSL certificates. Thanks to its many years of experience in internet security and identity verification, Symantec offers an unparalleled level of trustworthiness. This is why not only SMEs and large companies, but also many shops also use SSL certificates from Symantec.

Secure Site Secure Site EV Secure Site Wildcard

Symantec

Secure Site

390.00
CHF/year
Suitable for
  • Service providers
  • Software and web service providers
Main features
  • 1 domain included
  • Up to 256-bit SSL encryption
  • USD 1,250,000 warranty
  • Trust seal
  • Company validation
  • Daily malware scan
Visual characteristics
Norton trust seal with domain check on your website
SSL encryption
label

Symantec

Secure Site EV

890.00
CHF/year
Suitable for
  • Online shops and web payments
  • Online registrations
Main features
  • 1 domain included
  • Up to 256-bit SSL encryption
  • USD 1,500,000 warranty
  • Trust seal
  • Extended company validation
  • Daily malware scan
  • Clearly identifiable company
  • Green address bar
Visual characteristics
Norton trust seal with domain check on your website
Prominent green address label in the browser bar – with your company details and a detailed validation confirmation

Symantec

Secure Site Wildcard

1990.00
CHF/year
Suitable for
  • Large companies
  • Media platforms
Main features
  • Unlimited subdomains
  • Up to 256-bit SSL encryption
  • USD 1,250,000 warranty
  • Trust seal
  • Company validation
  • Daily malware scan
Visual indicators
Norton trust seal with domain check on your website
SSL encryption
label
 

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